Press Release: Mergers: Commission clears acquisition of joint control over DeA Broadcast by DeA Editore and Viacom

The European Commission has approved, under the EU Merger Regulation, the acquisition of joint control over DeA Broadcast S.r.l. (DeA Broadcast) by De Agostini Editore S.p.A. (DeA Editore), both of Italy, and Viacom International Media Networks Italia S.r.l., belonging to the Viacom group of the US.  DeA Broadcast will develop a thematic channel for children and its related website. DeA Editore is active in publishing, media, communications, gaming and other services. Viacom is an international group active in the development of television programs, motion pictures, short-form content, applications, games, consumer products, social media experiences and other entertainment content. The Commission concluded that the proposed acquisition would raise no competition concerns because DeA Broadcast has negligible actual and foreseen activities within the EEA. Moreover, there are only very limited overlaps between the companies’ activities. The transaction was examined under the simplified merger review procedure. More information is available on the Commission’s competition website, in the public case register under the case number M.8564. (For more information: Ricardo Cardoso – Tel.: +32 229 80100; Yizhou Ren – Tel.: +32 229 94889)

Source: European Commission

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