Event: Marcathlon: “The Journey of Trademarks” (Madrid, 7 October 2017)

Each year, the Spanish Patent and Trademark Office (SPTO) and the National Association for the Defence of Trademarks (ANDEMA) organise a free recreational and educational event where brands, associations and institutions from a number of sectors come together in the Jardines de Azca, Madrid, to highlight the importance of Industrial property for the Spanish economy and society. The aim of this initiative is to highlight, in a fun way through games and events, the importance of innovation, trademark and design for investment in R&D&i, payment of taxes, social security, jobs, quality and safety guarantees… that ‘road’ which is not always plain to see. The event includes two types of activities: Educational gymkhana with educational games and activities for children, schools and families. 5.2 km fun run for adults

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Source: Stakeholder

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