To improve rural connectivity, greater collaboration is needed between rural development networks and the European Broadband Competence Offices (BCO) Network. A priority of the BCO Network is supporting rural broadband deployment, but too often, BCOs and rural broadband project promoters are unaware of one another. Choices made in the early phase of a project, however, have important consequences, such as technology choice on funding eligibility. Such advice is a core function of BCOs. BCO and project promoter partnerships are therefore key to building more successful rural broadband networks.