Following this year’s hot European summer, water scarcity has been at the top of the news agenda over the past few months. New methods to not only conserve but also reuse water (including wastewater) will need to be developed to avoid shortages that could be potentially devastating for Europe’s agricultural sector and natural environment.
The need to prevent plastic and all other litter from reaching our oceans and environment is clear and undisputable. For us, European companies big and small, it makes economic sense – agriculture, fisheries and tourism suffer from littering, and billions worth of resources are potentially wasted as they are thrown away rather than being reused or recycled. But is banning plastics a panacea? And should companies be solely responsible for curbing plastics littering?